Would you like to read a life-changing business book? Have you been searching for the next business book to read? Well, look no further Start with Why: How Great Leaders Inspire Everyone to Take Action PDF is just the right book for you. Start with Why by Simon Sinek PDF is a book that should be read by anyone who wants to set up a company/ organization. Start with Why: How Great Leaders Inspire Everyone to Take Action PDF is filled with life-changing advice. This book is available to borrow at your local library and to buy wherever books are sold you can also get a free pdf and epub copy below but we highly recommend you buy it to support the author.
Table of Contents
Start with Why: How Great Leaders Inspire Everyone to Take Action eBook Details
- Book Title: Start with Why: How Great Leaders Inspire Everyone to Take Action
- Author: Simon Sinek
- Publish Date: October 29, 2009
- ISBN: 9781101149034
- Formats: [PDF] [Epub]
- No. of pages: 183
- Size: 2 MB
- Genre: Non-fiction, Business, Self-Help
- Language: English
- File Status: Available for Download
- Price: Free
About start With Why by Simon Sinek PDF Book
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.
In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.
Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
TED Talk Start With Why by Simon Sinek
Summary of Start With Why by Simon Sinek and Review
Why do you do what you do?
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it’s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.
Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why. WHY is not money or profit—those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?
Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don’t do so because they have to; they follow because they want to.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.
Simon Sinek offers a life-altering and business-changing message: “Start with Why”. Why do you do what you do? Why do you get out of bed in the morning? And why should people care?
The golden circle – the “why, how, and what” – is grounded in biology. If you were to look at a cross-section of the brain from the top, you’d see that it corresponds perfectly.
Starting at the top, our ‘newest’ brain, our homo-sapien brain (also called our neocortex) is our “what” and is responsible for all our rational, analytical thought and language. The middle two sections make up our limbic brains – which is for feelings, trust, and loyalty; and it’s also responsible for human behavior and decision-making, though it has no capacity for language.
In other words, when we communicate from the outside-in, people can understand vast amounts of complicated information, features and benefits, and facts and figures… it just doesn’t drive behavior. This is where gut decisions come from – it’s the reason you can give someone all the facts and figures and they’ll say that they understand it all, but it just doesn’t ‘feel’ right. That ‘feeling’ happens in your limbic brain.
If you don’t know why you do what you do, then how will you ever get someone else to buy into it and be loyal, or want to be a part of what it is that you do? The goal isn’t just to get people to buy that need what you have, but to believe what you believe.
People don’t buy what you do; they buy why you do it. If you talk about your beliefs, you will attract others with the same or similar beliefs.
Sinek shares several powerful examples, as well as a few other important concepts to really drive the point home. Highly recommended for entrepreneurs/business owners
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