How to Learn Copywriting – Copywriting is an essential marketing skill and it can greatly help you to grow both your business and career. But, unfortunately, not everyone has the budget for an education that will help them reach their goals. This is why we’ve gathered some of the best free copywriting courses that will teach you everything you need to know.
Free copywriting courses are great for beginning copywriters. There are several options to look into if you want to learn copywriting. Below you’ll find the best free or low-cost online courses available to help develop your copywriting skills.
Table of Contents
Copywriting secrets – How to write copy that sells (Udemy):
The need for proper writing skills in the different spheres of industries cannot be understated. This course will help you to explore the techniques for writing press releases, white papers, case studies and more. Along with this, you will also understand how to publish and go forth to communicate proficiently. Learn the most popular sales-lead generation secret of all time and have a look at real-world examples. The primary goal of this program is to teach you to deliver your ideas with clarity and the intended impact.
Key USPs –
– You will see how to leverage features, benefits, and advantages and know how to become a voice in the industry.
– Interview end customers with confidence to create persuasive case studies as well as structure compelling sales copy.
– Attempt the exercises and follow the additional resources to enhance your learning experience.
– Utilize the power of emotional drivers even when writing in a B2B environment.
– 39 Lectures + 2 Articles + 44 Downloadable Resources + Full Lifetime Access
Duration: 3 hours
Rating: 4.5 out of 5
You can Sign up Here
Kahn Academy: Pixar In A Box:
No matter how old we get, we’ll never truly outgrow our love for Pixar.
Without (completely) killing the magic of our favorite feel-good films, this will help you learn the basics of effective storytelling writing copy through analysis of Pixar movies.
Storytelling is key…
But the truth is when you master storytelling in your marketing, everything shifts to simple.
But by the end of this free easy-to-understand copy course, you’ll understand how the stories you already know and love can assist you in creating engaging copy that will help creates a genuine connection with your audience.
This course is designed to build your writing logic and learning the fundamentals of writing for the web. The lessons can be taken by anyone irrespective of their experience level. In the lectures, you will get to know how to describe your business in an exciting and engaging manner. By the end of the classes, you will be equipped with the in-demand skills required for thriving in the industry.
Key USPs-
– Great course to gain professional writing skills as all the topics is elaborately explained from the basics.
– Acquire invaluable skills that can be beneficial for applying to a job profile or starting a freelance business.
– Overcome writer’s block, stan out with competitive advantages, read the mind of your audience and turn boring features into irresistible benefits.
– Organize ideas and information logically, efficiently and effectively.
– Work on class projects to try out the ideas covered in the videos.
Duration: 1 hour 2 minutes
Rating : 4.5 out of 5
You can Sign up Here
CXL:
CXL promises a quick course, and that’s exactly what they provide.
Depending on how fast you can read and take notes, you can power through this copywriting mini-course in just a couple hours and come away with information that marketing experts have taken years to gather.
Not a bad return on investment for just a small amount of your time.
Again, take notes…
It may be best to give yourself a few mini copywriting homework assignments from this one.
- Watch about 20 to 30 minutes
- Pause the video
- Then write out a few examples of what you just learned
- Take more notes
Marketing Copywriting Course (LinkedIn Learning):
Throughout this training the instructor Ian Lurie will show you how to write copy that conveys your story and sells your product. Explore the different types of copywriting, benefits of drafting on paper, going over the general rules and optimize the content based on the outlet and platform. The lectures are accompanied by exercises and quizzes that let you get hands-on.
Key USPs-
– The classes talk about creating the first draft, writing and testing deadlines and rewriting copy.
– The instructor shows how to manage a copyediting team, a brand voice and editorial calendar.
– Structure copy for print vs online delivery and use typography effectively.
– The assignments and challenges give you an opportunity to practice the concepts covered in the lectures.
– The initial videos clarify how to work with the assignments to get the most out of them.
– The course material and exercises can be accessed both online and offline.
Duration: 1 hour 51 minutes
Rating : 4.5 out of 5
You can Sign up Here
The Blinking Cursor Of Doom:
Has this ever happened to you?
- You sit down to write.
- You open up YouTube.
- You get distracted.
- You check facebook.
- And zero writing actually gets done!
It can be daunting to sit in front of a blank screen with a blinking cursor. Copywriting is both an art and a science. This takes the more scientific approach first and gradually introduces some more of the artistic consents.
Having a framework to build things out is super helpful. Taking things part by part and step by step can be really beneficial.
This platform provides you with a list of classes on the various aspects of professional writing skills. Divided into three difficulty levels – beginner, intermediate and advanced, there are courses for varying kinds of requirements. Explore the different aspects of this skill, working on social media platforms such as Instagram, LinkedIn along with the accompanying examples in the programs. Upon the completion of your chosen training, you will have projects to showcase your newly acquired skills and the knowledge to implement them at your workplaces. Additionally, the lectures help you to understand how to turn your skills into successful sales.
Key USPs-
– The classes guide you through the fundamentals and necessary features of the topic thoroughly including the top principles.
– The instructors share advice and best practices based on their experiences.
– The likeness to the real-world examples makes the classes much more interesting and clear.
– The assignments and challenges give you an opportunity to practice the concepts covered in the lectures.
Duration: Self-paced
Rating : 4.5 out of 5
You can Sign up Here
The Unbounce Landing Page Course:
If you already have some familiarity with copywriting, and simply want to get better and very specialized writing, this course might be right for you.
As the title suggests, this copywriting course is all about mastering the landing page. Ultimately, the landing page can be tricky.
How will you know…?
- What type of images to use?
- How to structure the page in general?
- How many words to use?
- What goes best “above the fold?”
- How will you track conversions?
You don’t want it to read like an obvious ad–but you do want every click to count, and every visitor to stick around after finding your site. With Unbounce’s data-backed methods, you can rest assured knowing that you’re making a great first impression (and learning the ropes on content marketing).
Conclusion:
There is a good news for you: you can learn copywriting right now and you don’t even need to pay any cent! Yep, all the essentials and advanced courses are free! All you need is to sit in front of your computer and start taking advantage of this great chance.