How to Create Free Email Marketing Templates – Email marketing is the most effective form of digital marketing. To build your list of subscribers, you need to get started with campaigns to keep them engaged.
There are many free tools available on the internet which can be used to create email templates for your campaigns. Here are some of the best free email template builder tools you will find online
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Sendinblue (40+ responsive email templates)
When you create a free account with Sendinblue you get full access to our template gallery and email editing tools. Choose from 40+ beautifully designed and fully responsive email templates.
You’ll also get access to a range of features on our email marketing platform including email signup forms, advanced reporting, and unlimited contact storage. Test-drive Sendinblue’s free plan and send up to 300 emails/day at zero cost.
So, how do these free templates work?
With Sendinblue, you have two options when it comes to creating email campaigns using ready-made templates:
Responsive Design Email Builder
Sendinblue users have access to our library of email templates through our drag and drop responsive design tool. This makes it super easy to create well-designed emails without any technical or design experience.
All you have to do is choose a template from our library of over 60 free email newsletter templates. Simply drag the elements to rearrange them or add new elements. Then, you can edit them directly in the tool without any HTML or CSS knowledge required.
WYSIWYG HTML Email Editor
The WYSIWYG HTML editor is for the more advanced users looking to write their own HTML, or use a downloaded template.
If you plan on using an HTML email template, then you just need to follow a few quick steps:
- Find the template you want to use
- Download the template to your computer
- Open the template in a text editor (make sure that you set the preferences to view plain text)
- Copy and paste the HTML from the text editor to the WYSIWYG editor
- Make any necessary changes to the template (swap images, change colors, etc.)
When using templates, it is very important to send a test email to make sure that the template renders correctly for both desktop and mobile. That way, you can be sure that your subscribers are not having a bad experience if they’re using a certain type of device.
Stripo (300+ HTML email templates)
Stripo gives access to a huge collection of awesome free HTML email templates. No coding skills are necessary for its drag and drop template builder. You can also play around with features like CSS-animated buttons, image rollover effects, and other interactive elements.
Once you create your email with Stripo, you’ll need to export it to your ESP (Email Service Provider) for sending. If you’re a Sendinblue customer this is super easy thanks to Stripo’s Sendinblue integration. The Stripo free plan allows 4 exports per month to ESPs.
Email on Acid (6 free email templates)
Email on Acid is an online email testing platform that allows users to test emails and make sure that they render correctly across all email providers and devices. The platform also includes many other resources such as an email editor, spam testing, enhanced email analytics, and more.
In addition to the tools mentioned above, email on acid has several free responsive email templates that are available to users at no cost.
Litmus (36 free email templates)
Litmus is another company that offers software to test emails across all different type of devices and email providers. They also offer several additional free resources to help with your email marketing.
One of the resources offered is a community gallery of HTML email templates that you can download for free and use in your campaigns.
The community templates cover email templates for 4 main areas:
- Product launch update email templates (7 total)
- Ecommerce email templates (10 total)
- Account management email templates (6 total)
- General marketing email templates (8 total)
You can also download the “slate” email template package. This includes 5 additional templates ranging from newsletter to ecommerce receipt.
Dyspatch (free open source email templates)
Dyspatch is a visual email editor that lets you create mobile-friendly interactive emails. Any email created there can be downloaded and used with your current ESP.
As a resource, they offer a free email template gallery that consists of 12 different themes, with each them having between 1 and 9 email templates choose from.
BEE (200+ email templates)
BEEFree is an email editor with over 200 professionally designed email templates. Choose your template and customize it to match your brand. Then simply download a ZIP file containing the email HTML to be sent from your ESP later.
If you’re a Sendinblue user, you can export templates directly to Sendinblue once you upgrade to BEEPro.
99Designs (45 free responsive email templates)
99designs is an online graphic design marketplace that works to connect businesses with freelance designers.
As part of their resources, the site offers a gallery of free email templates that you can download from their blog.
The gallery consists of 3 different themes with 3 types of email templates for each theme. Each type of template also comes in 5 different color options.
8. Antwort (3 free email templates)
Antwort is a series of 3 email templates that were created by freelance designer Julie Ng.
The theory behind the design of these templates is that you shouldn’t sacrifice the look of your emails just to optimize for mobile. Most responsive designs just focus on adjusting the width of the message to fit the device, but Antwort adjusts the entire layout.
These emails will render as either multiple columns, or a single column with rows depending on whether the reader is using a desktop or mobile device (respectively). This eliminates the need for design compromise.
Pixelbuddha (15 free email templates)
PixelBuddha is an online community dedicated to providing free and premium design resources all in one place.
In addition to the website templates and other graphic design assets available, the site also has 15 email templates in their ‘freebies’ section that you can download.
HubSpot Email Marketing
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.
What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.
Sender
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.
Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.
Omnisend
Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.
MailerLite
Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.
You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.
MailChimp
MailChimp offers a free service that allows users to send up to 12,000 emails to 2000 subscribers per month. It has limited analytics tools on its free plan but does include a number of easily editable ‘drag and drop’ templates. There’s also a segmentation feature so you can divide your captured email addresses into lists for personalisation.
Zoho Campaigns
Similarly, Zoho campaigns allows you to send up to 12,000 emails to 2000 subscribers monthly on its ‘Forever Free’ plan. This tool has hundreds of templates to customise, alongside some great features, including an A/B testing function and clear, concise analytics.
EmailOut
EmailOut offers 12,500 emails to 2,500 subscribers per month for free. There are some really slick professionally designed templates to choose from and edit, as well as tools for custom fields and your own HTML design imports.
Conclusion
Have you ever needed a creative template for a creative campaign on a creative platform on a creative project on a creative day? So creative! If you answered yes, you probably think I’m being sarcastic. But on the off change that sarcastic is not your first language or you were born yesterday on a creative day, I am going to go ahead and show you how to create free email marketing templates for Mailchimp using HTML Email Templates by Email on Acid.