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Shoe Dog by Phil Knight is Phil Knight’s memoir of how he started selling Japanese running shoes out of his car and eventually turned that business into the massive public company that Nike is today. Shoe Dog by Phil Knight is a brilliant book. If you would like to read this book, then get ready for a thrilling emotional ride that you will absolutely love. You don’t have to be a business buff to enjoy Shoe Dog.
Table of Contents
Shoe Dog by Phil Knight PDF Download Details
- Book Title: Shoe Dog PDF
- Goodreads Link: Shoe Dog: A Memoir by the Creator of NIKE
- Author: Phil Knight
- Publish Date: 26 April 2016
- ISBN: 9781501135934
- Formats: [PDF] [ePub]
- No. of pages: 452 pages
- Size: 2 MB
- Genre: Non-Fiction, Biography, Autobiography, Memoir
- Language: English
- File Status: Available for Download
- Price: $0
Shoe Dog by Phil Knight Summary
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favourite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Shoe Dog by Phil Knight Book Review
I think Shoe Dog by Phil Knight is the best memoir I’ve ever read by a business person.
I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sports.
Unlike so many memoirs, it’s not an equally balanced arc through Knight’s life. It’s not an ego gratifying display of his awesomeness, heavily weighted in the success of the company and all the amazing things that went on around that. Instead, it’s a deep focus on the beginning years of Nike, especially around the first decade. It quickly gets to 1964 and the equal partnership between Bill Bowerman and Knight. But then it takes its time, year by year (each chapter is titled with the year number only) through the first decade of the company.
It’s an incredible story. I didn’t realize that for the first five years of the company, Knight had to work full-time – mostly at Price Waterhouse and then at Cooper’s & Lybrand as an accountant – because the company didn’t have any resources to support him and his new family. He used nights, weekends, and in all the gaps in between to get Nike (the Blue Ribbon Sports) up and running. Year one revenue – in 1964 – was $8,000. Year two revenue – with one full-time employee (not Knight) was $20,000. Year 41 revenue (2015) was $30.6 billion with a net income of $3.3 billion.
Knight covers all of it in detail. The ups and the downs. The many downs. The moments where he felt like he could lose it all, which seemed to happen at least once a year. His personal struggles as a leader and a manager. The people that drove him fucking crazy at the beginning, but were ultimately indispensable to the company. His momentary conflicts about whether or not the struggle was worth it. The breakthroughs – mostly understood in hindsight – when he realized they had gotten to another level.
The thread of financing the company, especially through the first decade, was just incredible. His only real source of financing was traditional banks (who sucked) and partners (playing the float). The company had literally no equity available to it but was growing at a rate that would put most of today’s VC-backed startups to shame. He made it work and how he did it was awesome.
It’s incredible to get inside of a man now worth over $25 billion and the founder of one of the most iconic brands on the planet at the very beginning of his story. If you are a founder, this is a must-read.
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