Hooked Nir Eyal PDF Free Download

Would you like to get Hooked eBook free download? Have you been searching cluelessly for where to get Hooked book PDF free download? Relax, you are in the right place. Hooked by Nir Eyal is an extremely valuable book for anyone building products designed to engage people frequently. It is a book on the use of psychology in product design. Hooked eBook has a very clear structure, with relevant information and to the point. It’s pretty short, easy to read, but provides a comprehensive view of the topic. So, if you have not read it then consider reading it today.

About Hooked: How to Build Habit-Forming Products eBook

Hooked: How to Build Habit-Forming Products eBook Details

  • by Nir Eyal
  • Penguin Publishing Group
  • Release Date: November 4, 2014
  • Imprint: Portfolio
  • ISBN: 9780698190665
  • Language: English
  • File Size: 6.42 MB
  • Download Options: PDF

Hooked: How to Build Habit-Forming Products PDF Book Synopsis

**Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?**

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

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