How to Learn Email Marketing for Free

How to Learn Email Marketing for Free- What do we look for in a business tool? Is it the cost of the service or the features that we actually use? Most of us know that even if a piece of software is free, there are rarely any complete “free services” that include support, upgrades, consulting, etc. It seems like free services always begin with some sort of limitation. We’ve already discussed about the benefits of using email marketing software here . Here are some ways you can learn more about best email marketing software or email marketing for free.

You want to start an email marketing campaign, or would like to sign up to an email marketing software. Where do you begin? Starting your first email marketing campaign can be interesting. However they can be quite challenging as well. As for an email campaign, the goal is to make sure the message is effective and is delivered to the targeted audience. You can use best free email marketing software or an email service provider offering free email campaigns.

Table of Contents

Airtable

Airtable brings all stakeholders of your marketing campaign on one platform. The marketing software lists your marketing campaigns with their goals, statuses, funnel stages, start and end dates, team collaborators, platforms, and ad sets. Your team members can add comments for each task to collaborate effectively.

Along with a marketing tool, Airtable is also a task management tool. Through the content calendar, all stakeholders can check the planned tasks for each team member. You can plan, draft, schedule, and analyze your emails using Airtable. The software solution also includes data such as emails opened, clicked, delivered, and sales attributed.

You can integrate social media apps, work management software, file management, and payment applications with Airtable.

Airtable provides a contact form, community, and email support. There is a mobile app for iOS and Android devices.

HubSpot Email Marketing

HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.

Whether you need to send kickback emails from lead offers, thank you emails after purchase, or just promote current campaigns, HubSpot Email Marketing’s free version can do that. One of the best parts of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes equipped with ready-made templates to get you up and running immediately.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot tools, such as the free-forever CRM. Once you start an account, you get access to both tools so you can create a centralized contacts database, organize it in lists, and manage and track email performance.

hubspot email marketing tool

Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

sendinblue email editor

Omnisend

Omnisend is a sophisticated ecommerce marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.

You can utilize its comprehensive audience insights to send out more relevant email marketing messages. Design attractive newsletters using time-saving features like the Product Picker, which lets you select all the products you want to include in your email. You can also include scratch cards, discount coupon codes and gift boxes to further optimize your email performance.

Omnisend dashboard screenshot

SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

Autopilot

Best for marketing automation

Gone are the days where email marketing is about sending bulk newsletters. 

In today’s digital landscape, it’s essential for email marketing to be smart; sending the right messages to the right leads at the right time, automatically. 

That’s why all of our top ten email marketing providers provide marketing automation. As the name would suggest, this is Autopilot’s forte. To boot, they have one of the best-designed canvases for building email automation sequences.

Autopilot's marketing automation annotations

Anyone who has ever built an email automation sequence knows how quickly they can become confusing. Autopilot solves this in a rather quirky way, allowing you to annotate your automation sequences with emojis, stickers and explanations, making it easy for teams to collaborate on building sequences. 

Yes, it can get messy – but I’d rather that and be able to understand what’s going on, than having beautiful automation sequences that take half an hour to interpret. 

Another feature I love about Autopilot is its ability to trigger actions in your other tools inside Autopilot. This saves having to configure integrations using a tool like Zapier and makes your sequences much easier to understand. 

Autopilot’s reporting is also excellent, though, I’ll go into this in more detail in our section on reporting and analytics below.

Starting at $49/month for 2,000 contacts, Autopilot is far from the cheapest option, particularly considering that Autopilot does not offer an in-built CRM. However, Autopilot is extremely intuitive and great for teams that need to collaborate on powerful email automation sequences. If we had to move from ActiveCampaign, this is likely where we’d go. 

MailerLite

Sophisticated features like the landing page builder and the pop-up customizer make MailerLite stand out among free email tools in the market. In addition to the basics like the drag-and-drop email builder, the tool comes with a rich text editor and a built-in photo editor to create stunning emails.

MailerLite email customizer

You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.

Benchmark Email

Benchmark Email is a great option for an email marketing tool to design responsive emails that look great no matter which device they’re viewed on. If you need to add images to your email, you can even edit the image right on the platform. The email editor lets you add effects, stickers and text to effectively send across your message.

ConvertKit

ConvertKit is a relatively simple email marketing tool used almost exclusively by bloggers and online course instructors to develop their personal brands. 

Their platform has no bells or whistles. It doesn’t even have email templates, as ConvertKit encourages its users to send plain-text emails to increase engagement. As most of its users are individuals trying to build a personal brand this makes sense, but it does make ConvertKit a poor-fit for other use cases. 

If you’re a creator that just needs a simple tool to serve your audience with regular content, there’s no better tool.  

ConvertKit's editor

Conclusion

Email Marketing is all about sending messages and creating a positive experience with your subscribers. The more you engage with your subscribers, the more likely they are to buy from you! This is why it’s important to have a good email marketing software. The great news is that there are a lot of tools out there that can help you increase your sales and profit in a very little amount of time.

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